Content is King. Everyone has heard that. But, what good is good content if it isn’t effectively shared? As you set up your event, you cannot assume that someone that is a successful presenter in a boardroom won’t fade in front of a larger audience. Nor can you assume that a captivating instructor that flourishes during one-on-one interactions won’t fail to inspire in a larger learning session. Even the most dynamic presenter simply cannot be effective if he or she is not clearly heard and understood.

Place – When you are evaluating space for an upcoming presentation or group dialogue, be sure to review the environment itself.

There are different seating and staging options for different types of presentations and conversations. Normally formal presentations are made from a stage at the front of the room – or at least from behind a podium. Slides, video, and other presentation materials are displayed on one large screen behind the presenter, or on a series of smaller screens that line the walls of the theatre. Make sure that the sightlines are good and that the audio transmits well to every seat in the house. You may need to secure a hall that provides tiered seating if your audience is large and you want to maintain a more intimate feel. Presenters that “roam” into the audience while speaking (maybe as part of their Question and Answer style) will want a set up with a center aisle to allow them maximum movement.

The room that you select should be acoustically favorable. It should be isolated to minimize any interruptions from external noise. Sound should carry crisply within the space when it is full and not bleed outside of the room.

Presenter – You will also want to ensure that your speaker has all of the technical assistance necessary to convey his or her messages clearly.

Audio systems should be selected, tested, and operated by a professional to ensure that the equipment (including speakers) is appropriate for, and properly located in, the space. Some environments work best with a microphone on a podium. Handheld or other mobile type amplification devices may be better suited for arrangements with more than one speaker. It is essential to have someone on site that can either train the speaker to effectively use the equipment or to make any necessary modifications during the presentation.
A skilled interpreter or other means of translation should be employed if any member of the audience is either hearing impaired, or likely to be unable to keep pace with a presentation outside of his or her native tongue.

Making a message memorable is challenging. Even the most seasoned professional speaker will write, rehearse and re-write his or her narrative many times in preparation for its delivery. A careful analysis of how the speech will be shared, along with a professional implementation of the speaker-to-audience arrangement, will insure that all of the ears in the audience get the right info.