According to Google, 97% of consumers search for businesses and services online. In order to perform well in search results it’s critical that you optimize your business with SEO strategies.

Let’s start with what is SEO?

SEO stands for Search Engine Optimization. Improving your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine’s results page (aka SERP) when searching for words or phrases relevant to the content on your website.

What does Social SEO mean?

Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings.

Which common mistakes should you avoid?

  • Not making your business’s social media sites public.
  • Not customizing your Facebook URL.
  • Not using your business’s name as your Facebook Page name or Twitter name.
  • Uploading images to your social channels with file names (ex: Photo1 or IMG1287) vs. images with meaningful file names (ex: YouTube 2016 Fall Sales Event or Nike Super Bowl Jersey) can help you rank better.
  • Be sure to keep your information up-to-date on all platforms.

Basically SEO is all about optimizing content, whether it’s on your website or on a social media platform, in order to appear higher in search rankings. Here are four uncomplicated Social SEO tips you can easily start implementing today.

1. Optimize Social Media Profiles

Be as descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business. To optimize your Facebook Page for searches, it is important to include your address, city, state, and zip. Always include links from your social channels back to your business’s website.

Insider Tip: Check to make sure your business is listed in the correct category while editing your Facebook Profile basic information.

2. Optimize Content/Updates

To optimize your content, always include some of the relevant search keywords you determined for your business in your Facebook updates, Twitter tweets, Pinterest pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it a boost too. Sharing new content on Twitter is especially important because it helps Google index it faster (“indexing” means Google adds a URL to their database.)

Insider Tip: Use your business’s name in your social posts. This helps Google associate the keywords you use to describe your business with your business’s name.

3. Make Content Shareable

A key factor in SEO is link building. When you have more sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. Likes, comments, repins, retweets, etc, all play into the weight given to your links. Content can also refer to tweets or Facebook posts as well. By posting social content, you’re improving your SEO value.

Insider Tip: A simple way to increase shares is to add social share buttons to individual pieces of content on your website or blog.

4. Use Pinterest

Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content’s visibility in SERPs by adding keywords within the title of a Pinterest board, the board’s description, and you have up to 500 characters to describe an individual pin so you’ll want to include keywords there as well. Pinterest allows you to do a few things that other networks don’t, so take advantage of it.

Insider Tip: Google prefers high-resolution images, always use high-quality images on Pinterest when possible.