Facebook likes! Twitter followers! Pinterest pins!

If you’re beginning to look at social media marketing, it can get overwhelming with all the buzz from different sources. It seems as though there’s always a new platform popping up. Take Snapchat for instance. Up until recently, it was only used by teenagers, but some influencers explored the app and it’s now caught the fancy of people in business and even established brands.

While newer social media channels will keep emerging, if you build your audience and a strong following on one or two, you don’t have to worry about jumping to every new platform each time it gains popularity.

If you’re exploring social media, it’s time to turn down the volume. Stop all the noise from outside and focus. Here are some easy, actionable steps that will help you focus on which social media platforms should I leverage and how to begin to find success in social media marketing.

Step #1 – Be Highly Specific

Define your ideal customer profile. This should be an easy one since the ideal customer profile for your social media marketing will be the same as that of your target for your business. The more specific you get, the easier it is to market and sell. Needless to say, the easier your success will be too on social media marketing. ‘College Students’ is not an ideal customer profile. On the other hand, ‘College students with an interest in gaming that live in the state of California’ is a defined customer segment.

Step #2 – Identify Where Your Client Goes

Once you’ve spent time discovering your ideal client segment, figure out the platforms that they hang out on, given their specific interests and event needs. Find out where they go to consume content – is it blogs, YouTube, SnapChat or Instagram? A good way to go for discovery would be to speak to some of your former or potential clients in and around you. Inquire about their preferred platforms and then what do they go to each social media channel for. That’s important because you want to give them what they want.

Step #3 – Strategize Format & Content

This is where you don’t want to spread too thin, as building a following on one channel could take up all of your time. Choose one or two channels that you feel have the most of your potential audience with your format of messaging and craft content around it. While you’re deciding on the content format and the go-to channel(s), it’s important to have strategies for each channel. Once you know the channels, you have a better understanding of the format of the content. For instance, if you’re looking at Snapchat and YouTube, you pretty much know it’s going to be delivered via video. Although, if Facebook and Instagram are the channels, you will have multiple options in the format of content to choose from. It could be video or images or a mix of both.